The Week My Cat Got Sick (and Timeforce Kept Running)

Confession time: I nearly postponed a product launch because my cat Maple decided a rubber band was haute cuisine. Not exactly founder-of-the-year conduct. The week that followed reminded me why we built Timeforce to keep calm even when life lobs nonsense at your head.

Monday: Vet Visits and Teamwork

The week opened with a 5 a.m. dash to the emergency vet. Whilst I practised not crying in the car park, our support channel jolted into action. Sam rerouted customer calls, Austin flipped a status toggle politely shouting “Andy is offline, behave”, and Yohan messaged a shopping list plus a baffling meme. Because timers, invoices, and automation bits are transparent by default, nothing toppled over. No heroics, no spreadsheets catching fire.

Tuesday: Customers Notice

A client in Manchester dropped a note: “Saw Maple’s status update – hope she’s on the mend. Also the attendance export reads beautifully.” That mix of empathy and “by the way, nice work” is the sort of social proof pitch decks dream about, but in our inbox it just felt very human.

Wednesday: Maple Comes Home

Maple returned (minus one rubber band, plus a dramatic shave) and I finally peeked at metrics. Usage was up a smidge, NPS comments still landed, and three more teams opted into a rather mild integration beta. Timeforce clearly isn’t “Andy’s little app” anymore; it’s something people lean on even while I’m Googling “how to give a cat a tablet without losing a finger”.

Friday: Gratitude Sprint

We wrapped with a gratitude sprint: five shout-outs in Slack, coffee vouchers for support, and a community post celebrating the 9,500 teams quietly clocking hours with us. Maple slept through the lot, snoring loud enough to clip the mic. Lesson learned? Build systems that keep promises when you’re distracted – and hide your stationery, because cats are chaos gremlins.